As Director of Operations for the Sherif & Ali Group, Alex is the strategic engine behind one of the DMV’s most influential luxury real estate teams. A licensed real estate agent himself, Alex brings a rare blend of operational expertise and on-the-ground market knowledge that elevates the team’s performance at every level.

Known for pairing sharp business acumen with high-impact creativity, Alex oversees the systems, workflows, and marketing initiatives that define the group’s signature standard of excellence. From architecting polished listing launches to producing unforgettable luxury open-house experiences—with curated vendor partnerships, influencer collaborations, and elevated branding—Alex ensures every project reflects the team’s white-glove approach.

With deep experience across sales, agent development, and marketing, Alex drives consistency and innovation throughout the organization. He leads content strategy, builds high-performing operational frameworks, and empowers agents with the tools and support they need to deliver exceptional client service across McLean, Arlington, Falls Church, and the greater DMV.

Whether coordinating a grand unveiling event, refining a 60-day launch calendar, structuring a team playbook, or transforming a creative spark into a full-scale campaign, Alex ensures the Sherif & Ali Group operates with precision, sophistication, and an unwavering commitment to excellence.